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The Dignity Index ®

National Citizens Panel

Scoring how our leaders talk to each other

Final Week: Dignity Awards

Panelists Reflect on Ten Months of

Scoring Speech for Dignity or Contempt

The National Citizens Panel is using the Dignity Index® to score the language of political candidates during the 2024 fall campaign.  The scores measure whether the candidates treat their opponents with dignity or contempt, and the scoring is premised on the belief that our divisions don’t come from our disagreements, but from treating each other with contempt when we disagree. Scores will be first released on September 6 and then weekly through Election Day 2024.
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How has scoring with the dignity index impacted our panelists?

  • 85% say they are thinking “more” or “much more” about dignity and contempt.  

  • Participants are aware of their own contempt more than before they joined the panel. 

  • Panelists are more likely to think about current events in terms of dignity or contempt.

  • More participants want to see news coverage about how candidates treat each other.

  • Many participants notice contempt in elected officials they support, and this turns them off.

Can people agree on contempt and dignity?

  • On nine of out ten passages a super-majority of panelists agree on the dignity or the contempt of the page.  

  • The average difference between a Conservative’s score and a Liberal’s score is 0.31. Not even a difference of third of one point on the scale.

 

“Let's talk about how we're treating each other. Let's look at what we're doing and saying that's making us so divided, and let's find a way to change!”

Tim Shriver, co-creator of The Dignity Index®

 
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What is the Dignity Index?

The Dignity Index is an eight-point scale that measures how we treat others when we disagree... Each scale point represents a particular mindset toward the other side, ranging from ONE – which sees no dignity at all in the other side – to EIGHT, which sees the dignity in everyone, no matter what.  The aim of the Index is not to score individuals, but to score language that is used in moments of conflict, to call attention to words and phrases that unite or divide.

Why was the Dignity Index created?

The Dignity Index is a creation of UNITE, founded in 2018 by a bipartisan group of Americans with the goal of easing political divisions in the United States... UNITE bases its work on the conviction that treating each other with contempt causes our divisions, and treating each other with dignity eases our divisions – and that this is true not only in politics, but also in our families, our workplaces, our communities, and in our country. The good news is that, to help change the country, none of us has to have a perfect record on dignity. If we just work toward a better ratio of dignity to contempt, we can start easing our divisions and solving our problems.

What is contempt?

Contempt is a feeling of disdain and disgust for another person or group. When I treat you with contempt, I see myself above you. Contempt is the hidden cause of division... Contempt means looking down on the other side, talking to them as if they’re inferior. When we’re treating the other side with contempt, we never deal seriously with anything they say, we don’t talk about our plans for the problems we face, and we don’t make serious proposals for solving them. Instead, we make fun of the other side, call them names, question their motives, attack their character, ridicule their backgrounds, mock their values, and often define them on the basis of a single belief, lumping them together in large groups under negative labels and blaming them for bad things that happen.

What is dignity?

Dignity is the inherent worth we all have from birth. When I treat you with dignity, I can see myself in you... Treating someone with dignity means treating them with care and attention even when we don’t agree with them, even if they have harmed others, even when we have to hold them accountable. When we treat others with dignity, we explain our values, we state our goals, we make proposals, we focus on facts, actions, decisions, and outcomes. We speak respectfully, listen carefully, and ask for more information. We don’t dismiss anyone.  We make no personal attacks. We reject name-calling. We talk about the issue, not the individual. And we debate the specifics – what was done or not done, did it work or not work, did people benefit or did people suffer?

What is the National Citizens Panel?

The National Citizens Panel (NCP) is a diverse group of Americans representing different and often opposing political and cultural beliefs tasked with scoring political language on the Dignity Index... The 80 U.S. adults was assembled by UNITE — with the guidance and assistance of More in Common, ROI Rocket, and the Kem C. Gardner Policy Institute at the University of Utah - makes up a largely representative sample of the population of the United States in terms of gender, age, race/ethnicity, urban/rural location, education, income, and political affiliation. The members received three 45-minute training sessions in February of 2024, and since have been spending an average of thirty minutes a week scoring 6-8 passages from political speeches and commentary.  The point of the scoring is not only to measure the language of public figures, but also, and more importantly, to test whether eighty Americans – specifically chosen for their widely divergent points of view – can agree on a definition of dignity, on the value of dignity, and on whether dignity or contempt is present in the political language they score.

composition of the NCP

Education
3%
No High School
32%

H.S. Graduate

22%

Some College

13%

2-year

20%

4-year

10%

Post-grad

Race
60%

White

18%

Hispanic

10%

Black

8%

Asian

3%

Mixed


Race
1%

Native American

Political Affiliation, Men
44%

Republican

21%

Democrat

32%

Independent

3%

Other

Political Affiliation, Women
15%

Republican

41%

Democrat

31%

Independent

13%

Other

Age
5%

18-


24
20%

25-35

18%

35-44

14%

45-54

21%

55-64

22%

65+

 
What do we hope to prove with the NCP?

Our work to change the culture of contempt is founded on a number of assumptions, which we are testing with the Citizens Panel.  We believe that contempt causes division and dignity eases division; that when we put a spotlight on dignity and contempt, people use more dignity and less contempt; that when people start using more dignity and less contempt, they start to expect it from the people around them; that when people expect dignity, it leads contempt to backfire.  This is how the culture of contempt can start to change...

So with the help of our partner, the anti-polarization research group More in Common, we are conducting regular surveys with the panelists -- comparing the results with a baseline survey and with a control group -- and exploring whether spending a half hour every week scoring passages helps the panelists:   
  • notice contempt more
  • see how toxic contempt is
  • see how much others use contempt
  • see how much they use it contempt
  • prompt them to use contempt less
  • prompt them to use dignity more
  • expect more dignity and less contempt from people who entertain them, inform them, and represent them.
These questions form part of an overarching question we have of the panel – which is to find out whether people from opposing political points of view can agree on the presence of dignity or contempt in a speech, regardless of who is speaking or what they are saying.  Ultimately, we want to know whether scoring with the Dignity Index® gives the panelists a greater awareness of the toxic effects of contempt and how much we all use it.  In other words, is it possible to have a common vocabulary in this country that we can use to discuss and understand our divisions.
 

Quotes From the Panelists

“I notice it significantly more on social media, which seems to be filled with contempt.”
White Woman, 30 - 40 yrs old, Liberal
“Before I didn’t think about politics the way I see it now. Now I think about contempt and how using contempt does not [lead] you to anything. You can’t go nowhere if the only thing you know how to do is use contempt. We can definitely get somewhere if we express our thoughts with dignity. And I learned that during training.”
Hispanic Woman, 30 - 40 yrs old, Liberal
“Once you adopt that mentality [of seeing dignity and contempt], it becomes natural to look at every quote through that lens without even thinking about it.”
White Man, 40 - 50 yrs old, Conservative
“I think about the way that I say things… I pay close attention to the way others speak now as well, the way their contempt or dignity affects someone else, or the way it changes the tone of a conversation.”
White Woman, 30 - 40 yrs old, Liberal
“When I’m writing work emails, I am much more cognizant of the words I use to make sure I’m not being offensive, and my words can’t be misconstrued to convey contempt”
Black Woman, 50 - 60 yrs old, Conservative
“I was telling my parents about how I felt about [the candidate they support] and I was not speaking with respect, and I noticed that it got them all worked up and I knew then that I had to change how I speak about people.”
White Man, 50 - 60 yrs old, Liberal
“About a month ago I was talking about my disgust for a certain presidential candidate and literally stopped mid-conversation. I was being no better than the people I judge on the weekly basis."
White Woman, 40 - 50 yrs old, Liberal
“Now, I notice it all the time. When watching news, I call it out all the time to my family."
White Man, 50 - 60 yrs old, Liberal
 

More On the Dignity Index

  • Scoring with the Index can be a challenge for anyone who’s not used to looking through the lens of dignity and contempt.  To score accurately, we have to be able to see dignity in the expression of views we oppose and see contempt in the expression of views we embrace.  Often, when we first see a view that we agree with – and we see it scored as contempt -- we say, “but it’s true!  How can it be scored as contempt when it’s true?”  

    It takes a moment to see that the purpose of the Index is not to check facts.  There are many other measures that do that.  The job of the Index is to detect dignity and contempt and highlight them as distinct dimensions of our speech that are different and separate from whether a statement is true or false, whether we like the messenger or not, whether we agree with the message or not.  The dignity or contempt of a message is crucial because it’s the principal factor in whether it unites or divides us, whether it makes it easier or harder to solve our problems together.  

    This means that when we score, we have to be able to (1) separate the substance of the message from the way the message is expressed and (2) assess the dignity or contempt separately from other factors in the speech.  To do this, we have to be able to see our biases and resist their appeal – and that is the reason for the text-matching scoring system that we have developed.  

    On the scoring guide, each scale point is described by a set of quotes or traits that are typical for that scale point.  As we score, we read the passage, identify the key lines, and then review the Scoring Guide to find the quotes and traits that best describe the lines in the passage.  Then we match the language in the passage with the language of that particular scale point in the Scoring Guide.  This serves both to determine the score and explain the score.  It also helps limit the influence of our bias. If we see a statement that makes us angry, we may have an urge to score it low. But if we have to match the language we’re scoring with the traits of a particular mindset, it’s harder for our scoring to be driven by our emotions.   

    Even among trained scorers, passages will not always receive the same score.  The variations will come from different interpretations of the passage and different applications of the scoring guide, and these differences are both expected and helpful. Nobody can see everything from every angle.  Scorers often gain more insights by discussing different scores than they gain from agreeing with others.  So the point is not to match someone’s idea of a correct score, but to find out if people of opposing views see the presence of dignity or contempt in the same passage, and if not, to explore the reasons the scores differ.  That said, trained scorers tend to converge on the same score.  That’s the key measure of the validity of the tool, and the differences among trained scorers tend to be narrow.  If the variations are significant and frequent, then there is some problem with the understanding of the scoring process, the clarity of the scoring guide, or the clarity of the language being scored.


    In the end, the value and power of scoring passages is the practice it gives us in recognizing the words and phrases that convey contempt, so that ultimately, we can recognize these words when we use them ourselves.  This self-recognition is what drives change.  

  • If you would like to suggest a passage to be scored by the National Citizen's Panel, click here to access the submission form. The Dignity Index team will review submissions and consider them for use in various applications like Social Media, research, and the Dignity Daily game.

  • When we first used the Dignity Index® to score public speech in the 2022 mid-term Congressional elections in Utah, we believed that if we put a spotlight on dignity and contempt, people would start to use more dignity and less contempt. That holds true, in our evidence and experience, but the 2022 project also showed us something we didn’t expect. People told us over and over that when they heard about the Dignity Index®, they thought it was a tool for judging others, but when they used it, they found it became a mirror for seeing themselves. And when they saw their own contempt, they recoiled and redoubled their efforts to use dignity instead. We began to call this the “mirror effect.” And this, we believe, can be an engine of personal and social change. When we use contempt, it’s hard for us to see it, but when we start to see it, it becomes hard for us to use it – and scoring language with the Dignity Index® helps us see it. The energy driving the dignity movement, we realized, is the urge for self-improvement, not other-improvement – and that is why it can be effective: because the only change that lasts is the change we choose for ourselves.

  • The Dignity Index® is grounded in social science research on human conflict and owes a debt to a number of researchers and their published works.

    In the landmark book Love Your Enemies by conservative scholar Dr. Arthur Brooks, Brooks writes that we have created a culture of contempt in our country, and that “If we want to solve the problem of polarization, we have to solve the contempt problem.” 

    As we see it, a culture of contempt is a culture that encourages and rewards contempt. When we can get money, fame, power, and belonging by mocking people on the other side, we’re living in a culture of contempt – a culture that rewards us for using contempt. 

    Treating each other with contempt is so harmful because it’s the exact opposite of what we all want and need. Dr. Donna Hicks, an international conflict resolution specialist and author of the book Dignity, writes, “Along with our survival instincts, our longing for human dignity is the most powerful force motivating our behavior. It transcends race, gender, ethnicity and all other social distinctions.” 

    “If you violate someone’s dignity repeatedly,” Hicks writes, “you will get a divorce or a war or a revolution, because a desire for revenge is an instant response to a dignity violation.” 

    This means that when we insult people, sneer at them, look down on them, make fun of them, we guarantee that they will start looking for a way to get back at us. When we make our case with contempt, we are making enemies for our cause. 

    In contrast to the system of incentives marked by the culture of contempt, we can create a culture of dignity. If I gain stature and respect for treating others with dignity when we disagree, then I’m living in a culture of dignity. A dignity culture is a place where people feel safe saying what they think – and they say what they think in a way that makes other people feel safe saying the opposite! A dignity culture – even if we create it for just a moment – works wonders in helping us ease divisions, solve problems and seize opportunities. 

    The impact of treating others with dignity or contempt is not just a matter of politics or national policy; we can also feel it in our families. Dr. John Gottman, the prominent psychologist, says successful couples maintain a 5:1 ratio of positive exchanges to negative exchanges even during disagreement. Contempt, Gottman says, makes it “virtually impossible to solve a problem.” Instead, he says, “contempt leads to more conflict.” 

    What does marriage counseling have to do with political divisions? Donna Hicks tells the story of a series of meetings she led between two warring parties in a Latin American country. At the end of the talks, one stern Army General approached her and said: “Donna, I want to thank you. Not only did you help the relationships in this room. I think you also saved my marriage.”

    The toxic effects of contempt on relationships are easier to see when we’re talking about a marriage or family. But the effects on the country are the same. There aren’t separate principles of human relations based on the size of the group. There is one set of principles that is true for family, friends, communities, and countries: Dignity brings us together; contempt tears us apart.

  • The Dignity Index® emerged from a belief that our divisions might be simpler to solve than they seem – that divisions are not ultimately caused by global economic trends, or the rise of social media, or the loss of trust, or the decline of institutions or even the increase of our passionate disagreements.  Our divisions, we believe, are caused by treating each other with contempt and can be eased by treating each other with dignity.  

    Testing these assumptions with the National Citizens Panel is a small-scale way to test a much bigger question:  Is the United States of America a viable proposition?   Can government of the people, by the people, for the people work – and work better than any other possible system? If so, how?  

    We can sharpen the inquiry with this question:  What is the minimum possible moral agreement needed to form a society that works?   We believe that if we agree on the singular value of treating each other with dignity, that alone is enough to create a society that can ease divisions, solve problems, seize opportunities, and create peace and prosperity for its people.  More agreement than this is not necessary; less than this is not enough.  This is what we believe.  If it’s true, then the search for unity comes down to the search for a common understanding of human dignity that people can embrace, endorse, honor and practice without regard to their political or cultural beliefs and backgrounds.  That’s why we believe that the future doesn’t depend on whether liberals or conservatives prevail; it depends on whether dignity or contempt prevails. 

    We believe we can achieve a culture of dignity, and the Dignity Index® can help by offering us the common vocabulary and a common metric we need to have a truly national conversation about division – what causes it, what we contribute to it, and what we can all do to help heal it.

 
 

Partners/Funding

 
 
 

The Dignity Index® has partnered with ROI Rocket for panel recruitment and management.

The Dignity Index® has partnered with More in Common, a polarization research firm for this research project to ensure the best representation of political ideological differences.

The Dignity Index® receives advice from social scientists Dr. Samantha Ball and Dr. Kara Byrne at the Kem C. Gardner Policy Institute at the University of Utah and Dr. Jesse Graham, George S. Eccles Chair in Business Ethics, Management Department, University of Utah.

This work is supported by a research grant from the New Pluralists, a bipartisan funder collaborative focused on fostering pluralism in America.

 
 
 

If you are interested in learning more about our research project, please contact us at: nationalcitizenspanel@unite.us